Twitter Patter – May 8, 2012
In Jane Krowkowskis’ show at the Town Hall Theatre by Times Square last night, she tossed off an adorable song about using Twitter, with funny and scandalous rhymes about celebrities and events. The tune was catchy and charming, but I’m assuming that the 75% of audience members who were NOT teenagers or gay men had no idea what she was talking about. She also used her iPhone to call one of the composers and asked us to clap for his song while she held it up, which got a lot of enthusiasm. Given the fan demographics, maybe she should have stuck to Facebook?
What Do You Say?
About the time Ms. K debuted as the crazy secretary on Ally McBeal, I got my first mobile phone, courtesy of my job. I was also given another device which was just about to implode into extinction — a beeper. In those days we also had dial-up internet and huge, expensive dinosaur-like personal computers. At work during that era we talked a lot about “convergence” — an abstract concept that apparently all these gizmos were about to be replaced by a super-gizmo. I’m not sure if the Atlantic was being serious, but in a post this week they claimed that this super-gizmo (aka the “smart phone”) is about to replace something else — live conversation.
Don’t Read This!
Have you ever tried to NOT read something? A lot’s been said about the demise of print communications, but they hold one incredible advantage over social media. That is, once something is printed, the words just stay there. But almost everything on line or on your phone is in a constant state of flux. And since it’s all too much to remember, you use google to go back and find whatever it is you’re trying to recall. So I’m not as shocked as writer Derek Thompson was that advertisers still love print. It’s why people get permanent tattoos.
Rehearsing the Truth
If you’ve ever been to a stage performance where the audience asked for –and got– an encore, you probably realize that the whole thing has been rehearsed ahead of time. Ms. Krawkoski mentioned exactly that at her concert last night, noting that coming back out for that final song is not a spontaneous act. When it comes to social media for business purposes, the same holds true. Many of us use scheduling software that allows us to post, tweet and share at night and on weekends when we’re not at work. (Facebook may even be poised to include this as a feature soon.) It’s all meant to look spontaneous and “engaged.” But truth be told, it’s all still about presenting just the right image.